






2021
Client: Masterise Home
A pitch advertisment proposal for Luxe Central, the new luxury city town in Ho Chi Minh City, is designed to embody a lavish lifestyle experience. The key visual concept aims to showcase the elements of people's luxury living, exuding opulence and sophistication. By evoking the ambiance of a luxury department store, the visual engenders a sense of exclusivity and indulgence, promising a refined and upscale community. This representation highlights Luxe Central's commitment to offering an elevated living experience, making it an enticing destination for those seeking the epitome of luxury living.